Organizations of all sizes leverage events (e.g. seminars, tradeshows, bus tours, etc.) to create engaging interactions with partners and customers. Since events are difficult to measure, digital tools have become an injectable measuring stick before, during and after physical events. As these digital measurements have grown, marketers have taken a detailed, scientific approach to identifying, analyzing and iterating the involvement of digital media within their events. A recent Eventbrite whitepaper (Social media: What is the science behind online engagement at an event?) displays this approach as it explores what it takes to make an event post trend on social media. In other words, how can marketers structure their posted content to increase the probability of an attendee to retweet or share it?
Is the experience of an event enough to gain customers?
Chobani is just one of the many brands that have begun to adopt experiential marketing into their marketing practices because of the consumer impressions they create. It also creates a chance for the consumer to interact with the brand and try the products it has to offer.
Chobani’s adoption of experiential marketing techniques is highlighted in the Event Marketer article written by Sandra O’Loughlin. O’Loughlin brings forward the positive effects experiential marketing has had for Chobani and it’s current Chief Marketing Officer Peter McGuinness.
Can Answering Simple Questions Make Big Impacts?
As the role of the event technologist continues to evolve, event marketing agencies should not dismiss the presence of event technology itself. According to Danette Veale, Head of Digital Practice at Cisco Partner Summit, the technologists in events are more connected to the actual business of events than ever before. Veale states that the power of technology can mold the actual on-site experience and the conversation of the event.
As discussed in the Event Marketer article by Rachel Kirkpatrick, there are four ways event technologists are impacting events:
Paul Way, Content Marketing Director of Oracle, sat down with eventmarketing.com for a short interview on how event marketers can better engage consumers. Way works across Oracle to help improve and align content marketing strategies that result in delivering more relevant and on-target performances.
Way was asked the question many event marketers ask themselves, what types of content are consumers looking for?
Pedialyte and Uber mean well, but leave much to be desired in St. Patrick’s Day Promotion
Without a doubt, St. Patrick’s Day in Chicago is a unique holiday experience. Between the parade to the dyeing of the Chicago River, it draws thousands every year to the city. That being said, St. Patrick’s Day in Chicago represents an abundance of marketing opportunities for small or large businesses to build relationships with new/existing customers. That is why the recent collaboration between Pedialyte and Uber for this year’s St. Patrick’s Day represents a noteworthy effort by two large brands in providing a memorable customer experience.
Location Analytics Provides Insight Into Tech Trends At The Largest Tradeshow On The Planet
As megatrends, such as the internet of things and big data, evolve, organizations across industries are looking to measure, optimize and monetize the abilities of these pillars. The event industry is no different. With show managers aiming to measure and exceed attendance benchmarks, exhibitors yearning to provide effective content and booth staffing and sponsors searching for return on their investment, events are a standalone ecosystem. So what happens when all of these factors collide at one of the biggest shows on earth? The megatrends provide massive insights.
Former Microsoft VP And Kimberly-Clark CMO Appointed To Make SOLOMO A Household Name For Marketers
SOLOMO Technology, Inc., provider of location-based marketing analytics – like Google Analytics for physical spaces - in the event, retail and automotive industries, today announced the appointment of Jane Boulware as Chairman of the Board. In her new role, Ms. Boulware will provide Board leadership and assist with the strategic direction of the company as it leads customers through the marketing insights revolution.
Every brand desires to measure the effectiveness of their marketing initiatives and create personalized engagement with their consumers. While performing this online has been simplified over the years, executing this in a physical location has been a challenge. The problem to solve is selecting the actual experience that should be delivered to a visitor. To solve this, the brand needs to accurately figure out the intent of the consumer while they are inside the location to ensure the experience will be relevant. But how?
It’s that time of year again. It’s time to bust out the brackets and prepare yourself for the madness that’s about to ensue in just a few short days. Get ready folks, it’s March Madness time. But it’s not just about the basketball. Ok, well maybe it is, but there’s also some serious tech going on here.
It’s no surprise that March Madness has gone completely mobile. So, whether you’re watching from home, on the road or the office, make sure you’re getting the best out of the experience. These five apps are must-haves when it comes to going digital during the tournament.