Capturing analytics that provide date and time-based measurements around locations and point of interest visited, new and repeat visitor counts, and dwell times are key for measuring marketing effectiveness and guiding a content delivery strategy. When this is matched up with the calls to action inside other marketing channels, it provides clear guidance on why consumers are coming into the location. The next step is to get a full picture of dwell times and paths of travel within the location. For example, if a consumer is returning for the third time this week to the store and goes straight to department A and dwells there for ten or more minutes, it clearly demonstrates intent. Hence the content delivered to that individual should be different from what is delivered to a first time visitor who has been browsing several other departments before dwelling for a similar length of time in department A. Similarly, the attribution between a brand’s event locations trade shows, pop up stores, street teams, etc. and their retail locations provides valuable insights into the type of content that would be appropriate. Thus if a consumer has engaged with the brand at a location other than the retail footprint, the brand should leverage it to deliver appropriate content to them, enhancing their customer experience.