It’s that time of year again. It’s time to bust out the brackets and prepare yourself for the madness that’s about to ensue in just a few short days. Get ready folks, it’s March Madness time. But it’s not just about the basketball. Ok, well maybe it is, but there’s also some serious tech going on here.
It’s no surprise that March Madness has gone completely mobile. So, whether you’re watching from home, on the road or the office, make sure you’re getting the best out of the experience. These five apps are must-haves when it comes to going digital during the tournament.
Sports fans are hitting up every type of technological medium to ensure that they get the most out of the March Madness experience. Mobile apps, 3D TVs, tablets… you name it and sports fans have it. But what sport’s fans are the techiest of all? Basketball fans - 66 percent of basketball fans display a high interest in 3D sports, compared to only 35 percent of sports fans in general. And, they lead mobile usage too, with 68 percent of basketball fans interested in watching sports on their mobile devices.
So, what does this mean for marketers?