Pedialyte and Uber mean well, but leave much to be desired in St. Patrick’s Day Promotion
Without a doubt, St. Patrick’s Day in Chicago is a unique holiday experience. Between the parade to the dyeing of the Chicago River, it draws thousands every year to the city. That being said, St. Patrick’s Day in Chicago represents an abundance of marketing opportunities for small or large businesses to build relationships with new/existing customers. That is why the recent collaboration between Pedialyte and Uber for this year’s St. Patrick’s Day represents a noteworthy effort by two large brands in providing a memorable customer experience.
Location Analytics Provides Insight Into Tech Trends At The Largest Tradeshow On The Planet
As megatrends, such as the internet of things and big data, evolve, organizations across industries are looking to measure, optimize and monetize the abilities of these pillars. The event industry is no different. With show managers aiming to measure and exceed attendance benchmarks, exhibitors yearning to provide effective content and booth staffing and sponsors searching for return on their investment, events are a standalone ecosystem. So what happens when all of these factors collide at one of the biggest shows on earth? The megatrends provide massive insights.
Former Microsoft VP And Kimberly-Clark CMO Appointed To Make SOLOMO A Household Name For Marketers
SOLOMO Technology, Inc., provider of location-based marketing analytics – like Google Analytics for physical spaces - in the event, retail and automotive industries, today announced the appointment of Jane Boulware as Chairman of the Board. In her new role, Ms. Boulware will provide Board leadership and assist with the strategic direction of the company as it leads customers through the marketing insights revolution.
Every brand desires to measure the effectiveness of their marketing initiatives and create personalized engagement with their consumers. While performing this online has been simplified over the years, executing this in a physical location has been a challenge. The problem to solve is selecting the actual experience that should be delivered to a visitor. To solve this, the brand needs to accurately figure out the intent of the consumer while they are inside the location to ensure the experience will be relevant. But how?