In 2013, fans saw some serious additions to their interactive stadium experience. The Cowboys Stadium, which hosted the South Regional, fostered an impressive 884 APs. At the Staples Center, fans had access to an abundance of video content and nearly instantaneous game updates through Cisco’s Stadium Vision system.
In 2014, stadiums created even more value for fans. Using BLE (Bluetooth Low Energy) technology and a smart location platform, stadiums can create interactive touchpoints around the venue delivering concession discounts, in-seat ordering and more.
Basketball isn’t the only sport seeing these innovations. In February 2014, the MLB announced that it had completed the installation of Apple’s iBeacon technology in both the Dodger Stadium in Los Angeles and in San Diego’s Petco Park, with plenty of more stadiums planning its installation before opening day on March 31st. This new technology will give fans digital photos or videos of the game, real-time updates, or coupons to be used around the stadium.
So, if you’re planning on attending a March Madness game, get ready for an interactive, all-out digital basketball experience.