Location Analytics Provides Insight Into Tech Trends At The Largest Tradeshow On The Planet
Internet of Things: Throughout the course of the show, the LVCC was a hotbed of activity. Boasting over 2400 Cisco access points spread across 2 million square feet of exhibit space, the convention center connected attendees, exhibitors and the newest toys on the planet - including driverless cars, 4K HD TVs and 3D printers (elaborate castles). By providing this level of connectivity, visitors continuously emitted between 20k - 40k location updates per minute. All of this data required over 1,700 server hours of horsepower to crunch the numbers for a single day. As visitors navigated the space, they took over 75,000 photos and sent them across over 500,000 tweets from within the convention center. If there was ever a location that personified the IoT mantra, it would be #CES2015.
Big Data: In addition to Cisco access points, Cisco's mobility services engine (MSE), acted as the work horse for the event, monitoring over 150,000 attendees as they scoured and played at over 3,500 exhibit spaces. To leverage this data further, Cisco partnered with SOLOMO Technology to analyze the location data in an elegant dashboard view, as well as produce a formal report of the location analytics. Among the insights, over 75% of visitors during day one of the event only visited one hall of the convention center. This behavior continued, as visitors scheduled their days around specific hall locations and spent extended periods of time in those halls. When inspecting the convention halls further, SOLOMO's platform helps rank the exhibitors based on visitors and engagement (ex. Samsung vs. Sharp TVs). This big data partnership, which extends to Cisco Meraki, illustrates the behavior of visitors at the event for managers, exhibitors and sponsors to measure and improve their performance.
As the technology showcased at CES rolls out to market, our connectivity will become even more important and powerful. By connecting our toys, cars and castles together, we will create immediate benefits (personal experiences, efficient vehicles, etc.) and more data. With SOLOMO's strategic partnerships, we can breathe life into this data and offer added value to customers in the form of operational improvements and profitability, among other areas.
Although CES was an example of many things, the greatest insight might be the events use as a showcase of Cisco's position to provide a network (technical and partner) for evolving customer products and ecosystems.