Pedialyte and Uber mean well, but leave much to be desired in St. Patrick’s Day Promotion
Despite being a a great example of marketing synergy accompanying the holiday weekend, there were a few missed opportunities of this marketing campaign. For example, with so many public transportation choices with direct access to downtown Chicago, the majority of the general public was unaware of this promotional deal, including me. Although I am within the target audience for both Pedialyte and Uber, I was totally unaware of this promotion, as it was only communicated via the Uber application or vehicles. I would have absolutely taken advantage of this promotion, if I would have simply been aware it existed. Here are a few suggestions for the Pedialyte/Uber partnership for the next drinking holiday (or any weekend).
- Leverage other geo/location-based apps, like Snapchat, to send alerts or offer filters to St. Patrick’s day celebrators of this fantastic deal.
- Let’s get some old school ads in the public transport arenas - at the bus stop, in the train stations. On a single trip downtown I took two trains and a bus, but would have hopped an Uber for a free Fuel Pack.