So, what does this mean for marketers?
This year, 67 games will be available for streaming via mobile app and desktop, creating potential for a huge audience.
Marketers are well aware that the opportunity for digital marketing is vast and much, much cheaper. According to Adweek, one of the top advertisers spent more than $35 million for its NCAA sponsorship. This year, advertisers are spending a record high of $1.4 million for a 30-second TV ad spot. With traditional media expenses skyrocketing, marketers are turning to mobile apps and live-streaming sites. Additionally, popular brands such as Pizza Hut and Hooters have sought out less expensive, digital means, joining the social and cultural buzz of the tournament via Twitter, Facebook, and other social media sites. This real-time marketing approach has become a big part of this tournament.
To join some of the mobile madness, check out some of these handles or hashtags on Twitter: